Structure in Speech:
Emotions versus Logic

The structure of speech is not a set of items that will be discussed. There are logical bundles among them that will help to reveal the essence of the subject and to form a convincing story.

Structures may be different: e.g., hierarchical, linear, narrative, but globally they may be divided into two groups: rational (that are based on logics and casual relationships) and emotional (stories and timeline-reveal the invoice sequentially).

What is cooler and more effective for the speaker?

Just imagine: you want to tell your friends why it's better to take a dog from a dog pound, but not to take a thoroughbred dog.

An example of a bad structure:

a homeless dog versus a thoroughbred dog: the difference
statistics of homelessness: figures and reasons
dog pounds – it's not so terrible
successful stories of people who sheltered dogs already
photos and description of the muzzles who are looking for a home

An example of good structure:

1

What distinguishes a homeless dog from a thoroughbred dog?
Famous pedigree and caring hosts. But it is no guarantee.
Why may the coolest dogs appear in the street?
2

Statistics and the most often factors
We cleared out: in the street various dogs may appear.
What happens to them and who takes care of them?
3

A story about modern dog pounds,city programs and the community of people who are not indifferent
And what happens to ordinary people who simply wanted to take a dog and decided from the dog pound.
What experience do they have, what problems did they meet?
4

Successful stories of people who sheltered dogs already
It's not so terrible to take a dog from a dog pound. On the contrary there are many pluses and profit.
So who is looking for a home now?
5

Photos and description of the muzzles who need a host or a hostess

What structure is easier to remember?

Practice shows that rational structures are better to remember, because they are based on logic and casual relationships, so they may be not learned by heart. They even help in improvising, pronouncing the idea distinctly and putting questions to it, one may think of convincing arguments and examples.

Emotional structure is a less winning version: a good story is easier to remember, but there is a chance to miss tiny accents and details.

Read: How we used different structures to prepare for the Dodo Pizza franchisee partners' convention

What structure involves the listener deeper?

An emotional structure is the leader here, most often in stories there is a personage, whom you sympathize with, compare his and your experience, build communication with him.

With the help of rational structures one also may share an interesting content with the listener, but strong empathy does not spring up there-one either agrees to the speaker's words or not.

What structure is easier to use?

At first an emotional structure seems easier: it's worth recollecting what happened and tell the audience about it. To do it perfectly and properly one needs much resource: it's not easy to create a story to sympathize with. Emotions is a less understandable object for a man.

That's why rational structures are a universal version.

What must you choose for the performance?

Rational structures will suit the majority better. They are easier to work with, the algorithm of the construction and the accenting of attention on key messages are understandable at once.

But if you have skills and a cool story, don't be afraid of experiments. The main thing is not to overdo with the form and remember about the sense-targets of communication and analysis of the target audience.