It is a convenient way of deep analyses of your audience, its interests and possibilities, pains and favorite themes.
What for should you deeply analyze the listeners' interests and pains? Because they will forget everything that will not satisfy their interests or touch pains.
Why is it important for us to make them remember something?
Because any speech solves the definite problem and leads the audience to a concrete action,
if we competently direct the communication. If our opponents in the talks or the audience of the conference nodded, applauded and threw you away from the memory at once – no wonder happened.How to make the main thought of the speech more concrete and connect it with the purpose action, I shall tell you in the following articles.
To analyze your audience check other useful instruments out here.