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soft skills

How to Create an Active Community: a Step-by-step Builder

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Creating an internal community within a company or launching a series of events may seem like a simple task. But in practice, many community initiatives face the same problems:

People don't get involved: you've come up with a cool format, but the same faces are at the meetings, and new participants don't stick around.
No clear understanding of goals: you want to launch “something useful”, but it's not clear what result you want to get.
The community is not growing: the first wave of activity has passed, and then — silence. It is not clear how to maintain interest and attract new participants.
It is difficult to come up with interesting formats: meetings follow a familiar script, but it seems that people are already bored.

To avoid wasting time with disjointed endeavors, we've developed the Community Building Template, a tool to help you avoid these problems, choose a workable format, and create a space where people actually want to come back.

The template is a ready-made tool to help:

Determine the purpose of your community or events
Choose an appropriate format
Select activities that will engage participants
Plan development and make it organic
Let's see how it works.

What is Community Building Template?

It is an interactive template that helps to systematically approach community creation and event organization. It will be useful for HR specialists, DevRel managers, community leaders and anyone who wants to develop internal activities in the company.

What's inside

The builder is divided into 4 key blocks:

Goals: help you define why you want your community and what results you want to achieve.
Concepts: help you formulate the key idea and uniqueness of your community.
Activities: ready-made ideas for activities that will engage people.
Additional features: bonus elements that make your community more interesting and memorable.

How do I use the Community Building Template?

Step 1: Define Your Purpose

Why did you decide to create a community? What result do you want to achieve? Maybe you want to:

Create a space for knowledge sharing?
Increase employee engagement?
Help with onboarding new employees?
Form an expert community?
Inspire and motivate colleagues?

A clear understanding of the purpose will immediately cut out unnecessary elements and focus you on what is important.

Step 2: Choose a Concept

Now it's time to decide on a format. It can be:

An open club of experts that meets regularly to discuss new ideas.
An online community where employees share knowledge.
A debate club for practicing arguments and critical thinking in a playful way.

Ready-made concepts are not a strict framework. You can choose a ready-made concept and add additional activities to it, or not choose a concept. The main thing is that the format should match your goals.

Step 3: Select Appropriate Events

Study the suggested cards with meeting formats. You don't have to come up with everything from scratch — we've already collected working ideas for offline and online activities.

Choose what's right for your community. You can start with simple activities and then gradually add new elements.

Step 4: Add Special Elements

How do you make your community recognizable and engaging? The last section contains mechanics that enhance the effect. These can be:

Branded merch (t-shirts, mugs, device cases, etc.)
Gamification (name cards with statistics, achievement system, ratings, prizes)
Interactive elements (chatbots, polls, engagement cards).

Step 5: Make a Plan

Now you have your goal, concept, activities and additional chips. All that's left is to assemble them into a handy step-by-step plan.
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What's the bottom line? The Community Building Template is not just a tool, but a ready-made roadmap to help you create an engaging space quickly and efficiently. Instead of long deliberation and searching for ideas, you get a clear structure, proven mechanics, and the flexibility to customize everything to your needs.

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