Self-Presentation: How Should You Tell Listeners About Yourself?
communication
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Activity in a community's channels provides insight into how engaged participants are in the community. It helps you understand which topics and formats are most interesting to your audience and helps you create more targeted and interesting content.
Number of posts, comments, and reactions. These metrics can demonstrate the level of activity and engagement of participants in discussions.
Try experimenting with different content formats and discussion topics. Organize interactive sessions like AMA (Ask Me Anything), workshops or quizzes that can encourage participants to actively engage.
Participation in events indicates the depth of community participants' engagement and their willingness to actively participate in the community, not just be passive observers.
Percentage of participation in online events, webinars, meetings. This can include registering, attending, helping to organize, and actively participating in discussions during events.
Use surveys and feedback to understand audience preferences and customize event formats. Involve participants in content creation through guest posts or collaborative projects.
Understanding the dynamics of participant growth and churn helps assess the attractiveness of a community and the effectiveness of retention strategies.
The number of new participants vs. the number of participants who have left. Tracking this data allows you to assess the overall health and sustainability of the community.
Develop a welcome program for new members, offer helpful resources and engagement opportunities. To reduce churn, analyze reasons for leaving and work to improve the conditions for participation.
Targeted actions are directly related to the original goals of building your community. They can include actions such as sharing knowledge, creating content, participating in discussions, and collaborations that contribute to the community and its goals.
The number of targeted actions completed, such as discussion threads created, questions answered by other members, articles published for the author community, speeches given for the speaker community.
Identify key actions that contribute to your community's goals and motivate participants to fulfil them through a system of support and rewards. For example, you can offer points for active participation in threaded discussions or for helping other community members, which can then be redeemed for exclusive access to resources or discounts on partner services.
Depth of engagement shows how deeply and meaningfully participants are engaged in the community. It helps create stronger bonds between participants and increases the value of the community for each participant.
Time spent on the platform, number of in-depth discussions, level of participation in specialized groups or projects. These are complex metrics that are not easy to keep track of, but understanding these processes will allow a community manager to gauge the quality of interaction in the community.
Encourage the creation of small interest groups or clubs within your IT community. This could be a group of fans of a particular technology, an offline branch from the same city, or people with the same career goals. In such groups, community members will be able to communicate and collaborate more productively.
Measuring and improving these metrics requires a systematic approach and a willingness to experiment with different interaction and engagement strategies.
And collecting feedback on a regular basis can help you adapt your community strategy to make your community more active, engaged, and valuable to everyone involved.
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